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Andrew Korniczky
Andrew.Korniczky@jcdecauxna.com
(646) 834-1333
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Free-Standing & Scrolling Panels
Boston,
Logan International Airport
Visit Airport Homepage
DMA Ranking: 7
2007 ACI Annual Passengers: 28,102,455
Average Monthly Passengers: 2,341,871

Overview
General Edward Lawrence Logan International Airport (BOS), located on the Atlantic coast in Boston, Massachusetts, serves as the largest transportation center and prime travel gateway to all six New England states. It is currently the most-traveled airport in the area.

Logan is currently served by 36 scheduled and non-scheduled airlines, including 13 regional and commuter airlines. With Boston being the nation’s center for education, technology, finance and health research, commuter air services account for almost half of all movement throughout the airport.

The advertising program at Logan International Airport reaches all travelers, whether they’re arriving or departing! The program provides full coverage of Terminals A, B, C and E, dominating all commuter passengers traveling on Delta Shuttle, US Airways Shuttle and American Eagle. With 30 standardized vertical scrolling units installed at all of the main entrances in both the arrival and departure terminals, this form of advertising will dominate 100% of the airport audience.


Airport Facts
% Domestic travelers: 85%
% International travelers: 15%
% Business passengers: 34%

Total number of terminals: 4
Total number of airlines: 36


Residence of Air Travelers by County
Middlesex, MA: 29.4%
Essex, MA: 15.3%
Suffolk, MA: 14.1%
Norfolk, MA: 11.9%
Worcester: 8.3%
Plymouth, MA: 8.2%
Other counties (MA,NH,VT): 12.8%


Market Penetration
53% of the Boston DMA adults traveled by air in the past year; of these adults, 80% departed from Logan International Airport.

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